In the first half of 2014, China's real estate market continued to decline, which to some extent affected the development of doors and Windows enterprises. The product that rising cost, homogeneity changes and the price war that rise at every turn, let many doors and Windows enterprise be immersed in "depressed state". On the whole, the growth rate of the home furnishing market has slowed down, and some small enterprises or enterprises with weak competitiveness have withdrawn from the market. In the past few years, the sale of household market grows rapidly, but this year, the likelihood encountered a few problems and difficulty more or less, household industry "good day" had gone. This shows that in the face of the downturn in the market, doors and Windows enterprises have to start from the marketing strategy, seeking innovation, seeking a breakthrough.

In the current market environment, the competition of enterprises is marketing and service, compared with brand building, each enterprise will develop marketing rhythm according to their own business conditions. Look from whole, business of door window cannot be short of marketing, in the meantime, also cannot excessive marketing. If the doors and Windows enterprise into the "not promote not sales" circle, long-term for the industry is adverse, any brand to have confidence in their own products, once amplify the effect of marketing, commodity prices of the ups and downs of harm the integrity of business. Explosion, alliance and other marketing methods will bring profits in the short term, but the result of water storage, the final profit is not very high. Big strength sales promotion out of season, the commodity with not big profit is possible, cannot serve as long-term effect mechanism, business of door window should hold to advocate, new edition product is not discounted. In addition, good brands should not produce "engineering", "online" and other products, which is harmful to the brand.

Network marketing. Along with the network ground unceasingly popularization and the audience information demand rapid growth, more and more doors and Windows enterprise begins to dabble in the electronic commerce, carries on the network marketing. Compared with sales directly on the network, the use of the power of Internet users for brand transmission is more favored by enterprises. No matter the use of emergencies for speculation or the use of microblogs for brand information dissemination, doors and Windows enterprises are constantly trying.

Advertising and marketing. Advertising marketing has been the attention of people from all walks of life, it is obvious that, as a brand image to stand in the industry doors and Windows enterprises, must be closely linked with advertising, many large doors and Windows brands are never stingy investment in advertising.

Therefore, in today's unusually developed information transmission, the new marketing mode has occupied a pivotal position. Counting doors and Windows industry marketing mode change, every progress, represents the doors and Windows industry marketing mode of a great leap. The marketing road of door and window industry will surely go farther and farther, and will pour into new blood ceaselessly.