With the rapid development of China's construction industry and the continuous improvement of people's living standards, aluminum alloy door and window curtain wall as an important organic part of the construction, has been widely recognized by people. According to statistics, area of curtain wall of door window that our country completes every year is in above of 15 million square metre, the standard of commodity, breed also increases day by day, class rises ceaselessly, skill content strengthens gradually, should say industry of curtain wall of door window brought brand-new weather to build a course of study.

Reviewing the development of aluminum alloy doors and Windows curtain wall, it is not hard to find, first of all, the aluminum door and window curtain wall is aluminum and aluminum kneading products, an extension of commodity at present our country most of the aluminum factory directly into the production field of aluminum Windows and doors curtain wall, through phased out, the main part into aluminum Windows and doors curtain wall production companies.

Secondly, with the development of the construction and decoration of professional division of labor in depth, from the construction industry, hardware processing industry separated from the professional company specializing in aluminum alloy doors and Windows curtain wall production, become the main force of the industry. This kind of company covers the whole process of skill development, design, processing and installation of aluminum door and window curtain wall, which directly extends to the construction field to a large extent.

The third respect, part of glass production, processing companies also entered the industrial field of aluminum alloy door and window curtain wall. At the same time, there are a considerable number of "shop processing plants" active in the aluminum door and window curtain wall shopping malls. Because this kind of processing plant is small in scale, processing skills, uneven in quality, the level of construction and installation is not high, which has a certain impact on the whole industry. However, because of its flexible operation, it can become a complement to the shopping mall.

Experts point out, because the whole aluminum alloy door and window curtain wall industry market supply and demand, quality stand or fall, skill level, price fluctuations depend on the first three types of companies, therefore, from a macro point of view, the domestic aluminum door and window curtain wall industry mainly has the following characteristics.

(a) the degree of professional sophistication is constantly improving, the competition is becoming more and more intense. Compared with other industrial kneading profile products, because the standard of aluminum door and window curtain wall is relatively fixed, and the requirements of accuracy and strength are not particularly high, the processing skills of aluminum kneading profile factory have been quite sophisticated, the difference of goods gradually narrowed, leading to extremely fierce competition. From the capacity of aluminum profile factory in recent two years, the overall idle rate of equipment is about 40% ~ 50%.

(two) because of the large volume of aluminum door and window curtain wall goods, the long process of commodity formation characteristics, coupled with the impact of transportation costs, tariffs, aluminum door and window curtain wall shopping malls fundamentally belong to the regional shopping malls, the domestic company's business and more than 90% of the goods are oriented to the domestic shopping malls, the international shopping malls will become the future development of space.

(three) from the specific situation of the industrial chain, it can be seen that the relevance of the aluminum alloy door and window curtain wall industry is relatively simple, the rise and fall of the industry is completely dependent on the construction industry, and the risk of the market operation is fundamentally concentrated in the single-focus dirty industry. Thus, it is most important for domestic manufacturers to establish a wide range of marketing channels in the construction industry. In addition, the development of aluminum industry (aluminum profiles, aluminum plates) and glass industry will directly restrict the production cost. Thus the whole production and management risk is quite concentrated.

(4) Relatively few restrictions on the development of goods. From the metal products industry, aluminum door and window curtain wall belongs to the final consumer goods, unlike commodity parts or accessories, by the customer to set the standard; Aluminum door and window curtain wall company only need to know the potential needs of consumers' quality of life, can be for aluminum door and window curtain wall structure, accessories or production for research and development, so as to create a lot of improved form or new aluminum door and window curtain wall. Therefore, there is a lot of room for product and skill innovation in the field of aluminum door and window curtain wall, which is also the focus of the competition.

(5) foreign aluminum alloy door and window curtain wall manufacturers joined the competition very early. Because aluminum kneading industry has long been joined the international market competition, standardization of curtain wall is introduced from abroad at the same time, in recent years, China's construction industry vigorously, many industry abroad monopoly have entered the Chinese market, domestic market more sophisticated, for the whole industry has brought new skills and the management pattern, this to further improve the store is very useful.

(6) serious competition with the profession, surprising cushion, large receivables, associated with the development. Although the construction department thousands of ding ten thousand told, not pad capital, not default, but because the market competition is strict, the financing system is not sound, the strength of the company is relatively small, only "knowing that there are tigers, partial tiger mountain line", the development of the company is affected. Successful financing can improve the competitiveness of the company in the market. In addition, the disorderly competition in shopping malls is also quite intense, so that the management level of the whole industry can not be improved.

Experts pointed out that, according to the national development planning, the construction industry has become a consumer hot spot and economic growth point for a long time in China, providing a broad market for the development of aluminum doors and Windows curtain wall occupation in China.